urban Decay’s new $49 limited edition palettes were inspired by Disney’s Oz The terrific and Powerful
If you’re wearing one of urban Decay’s two new limited edition $49 palettes inspired by the upcoming Disney flick, Oz the terrific and Powerful, and someone shouts, “Witch!” DO NOT bust out your Tae Bo moves.
I repeat: no Tae Bo, Jiu-jitsu or Aikido moves, and absolutely DO NOT remove your hoop earrings.
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Throw no blows! — because they’re just complimenting you on your makeup.
The two colorful palettes, Glinda and Theodora, recently materialized online — POOF! — just like witchcraft, tying in with the new Oz film with makeup to recreate the looks worn by the witches played by Mila Kunis and Michelle Williams.
And this time, urban Decay went all out!
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These aren’t just some of their existing products in fancy packaging (not that I don’t like some of those palettes too). They created all-new colors here, and even included tutorials.
Nothing half-@ssed or cheesy. I feel like UD put a lot of thought into both products.
Each one comes with eight completely new eyeshadow shades…even though there are only six pans (two of the pans in each palette are duos), and the pans contain 0.05 ounces of product, making them the same size as urban Decay’s interchangeable full-size shadow pans.
Urban Decay also included a gloss and liner with each palette, considerately completing the look.
First, Theodora — the richer, moodier magician who excels at conjuring up fab looks for brown smokey eyes.
The Theodora Palette
The Glinda Palette
Swatches
Theodora swatches from the left: Eyeshadows in Broken, Beware, Bewitch, West, Spell (a duo), and Jealous (a duo); 24/7 Glide-On Eye Pencil in Black; and Super-Saturated High-Gloss Lip color in Theodora
Gilda swatches from the left: Eyeshadows in Tornado, Aura (a duo), Magic, Illusion, Oz (a duo) and South; 24/7 Glide-On Eye Pencil in Purple; and Super-Saturated High-Gloss Lip color in Glinda
Glinda, the springier spell caster here, casts her cosmetics incantations by harnessing the power of peach, pink, purple, taupe and silver shades, and with all of these swatches, I only needed a single swipe to see vibrant, intense color.
I actually like how urban Decay limited the number of shadows this time around to eight each because while I also think it’s neat to have zillions of shadows in a single blockbuster palette (hey there, Alice in Wonderland), those can be a little overwhelming for me (not to mention, huge!).
In this case, I like eight… It seems like a good number.
Oh, and the palettes are always reusable. You could always swap any of the colors with one or more of urban Decay’s other eyeshadows, which is also an option.
As for price, $49 does seem expensive, but it represents a pretty good price break. purchased individually for $18 each, six full-size UD single pans would set you back $108.
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Yup, I love the mix of colors this time… lots of good stuff here (I almost want to wear them all at once!).
PRICE: $49 each
AVAILABILITY: available now at urbandecay.com and coming soon to Sephora, Ulta and select Macy’s stores
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